Everyone has advice on how to manage your social media. Everyone. People sell books, hundreds (just do a check on Amazon.) And like tips on writing, tips on book selling/promoting can often be contradictory. And, I’m grumpy enough to usually avoid jumping on the bandwagon.
One: I hear quite frequently is that you should always link all your social media accounts, mainly FB, Twitter, and Instagram, for crossposting.
Here’s why I disregard that:
- Linking accounts creates a nightmare if you are ever hacked.
- 50% of the time the hyperlinks created via crossposting wind up not functioning correctly.
- Each social media platform has a distinct vibe. Things I post on FB don’t necessarily reach a Twitter audience.
Having said all of that, I will occasionally copy/paste posts between FB and Twitter, but very rarely.
Two: People often recommend an app that auto-shares a post to all your FB groups.
I’m not a fan, personally. I prefer having control over what posts where. You also run the risk of promoting in a non-promo group or promoting the wrong book. For example, promoting a non-paranormal novel in a paranormal group.
Three (or maybe Two B): Another App is an Auto-Retweeting on Twitter one.
Here’s why I think that can have disastrous consequences. You’re surrendering control of what winds up posted on your account. What happens if you wind up retweeting a post about someone’s personal grief over the death of a loved one? Or, retweeting one you actually disagree with?
Also, I’m a control freak.
I want to know what I’m sharing.
Four: Don’t be too personal. (Or transversally, always be yourself.) I’ve heard marketing/promoting experts offer both schools of thought.
I firmly believe, for better or worse, you should always be yourself.
Readers will be drawn to who you are. And if they aren’t, they probably won’t enjoy your book. Books are an extension of ourselves in many ways.
Last but not least, Five: Creating Teasers.
Granted, creating teaser images doesn’t quite fall into the same category as all the others. It’s an important one. If you’re going to use images to promote your book, be sure you have the right/permission to do so.
It can save you a world of hurt if you get sued.
Also, it’s disrespectful to the photographer if you’re using their work without permission.